Thousands of promotion packs had only one purpose – to draw the target group's attention to the delicious Dreamies of MARS. But also the cats should be able to savour the action: With a simple shake of the pack, the animals were immediately attracted and got as a reward a taste of the creamy-crispy Dreamies with chicken, which were hidden as sachet in the pack.
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Individual touchpoint modulation in the channels of fashion, florists, hairdressers, shoe shops, garden centers, home accessories, fitness and gastro
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