Trendence offers students orientation in their choice of employer. A good ranking can be achieved by a positive image based on survey waves among students. At the right time, we implemented a university roadshow with an iPad quiz specially designed and programmed by mama marketing. The students could compete against each other, win great prizes and playfully learn more about the company. That R&S has, for example, developed the LTE network, that their know-how is hidden in every second mobile phone worldwide and that annually more than 300 innovations, among others in the field of radio technology and cybersecurity, are being developed. In the following Trendence study, Rohde & Schwarz had improved its ranking by more than 30 places.
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mama marketing designed and programmed an iPad quiz for students to improve the image of Rohde & Schwarz
Case spot for the campaign